Zuzanna Pajorska

What Are Travel Meta Search Engines?

The Internet is growing rapidly, with many new websites, e-commerce stores, and offers from various companies appearing every day. The situation is no different in the travel industry. To make it easier to search for exciting offers from travel agencies, hotels, or carriers, metasearch engines come to the rescue, allowing search requests to be sent to several search engines simultaneously, making the search more efficient and fast. What is metasearch engine? How do meta search engines work? You will read about it in the next part of the article.

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The principle of every meta search engine is quite simple to understand. They send queries to multiple sources and present the acquired data as a comprehensive search results list.

Thus, the critical role of meta search engines is to aggregate search results in a unified way.

As a result, their users gain access to the maximum number of interesting listings available in the market with minimal involvement and effort. Essential and helpful information for them is generated quickly and, most importantly, provides a reliable source of objective information.

With the help of meta search engines, users also save time, as data from multiple sources is available in one place – so they don’t have to browse various sites and search for offers on their own.

Relating this information to the travel industry, we can say that travel meta search engines provide and facilitate the search and comparison of offers from travel agencies, airlines, or hotels to provide end users with as many valuable suggestions for tours, flights, or accommodations as possible. Such solutions are an example of why digital transformation in the travel industry is essential.

In the hotel and OTA (Online Travel Agency) industry, the most important information about prices, conditions, and availability are pulled from the resorts’ websites or virtual travel agencies and displayed in one place.

Metasearch engines allow leisure seekers to conveniently browse offers – photos, descriptions, or additional services – without browsing multiple travel sites and platforms.

Metasearch engines

Meta search engines – use their potential in your business

There are many search engines available on the market.

However, meta search engines have become particularly important for the travel, hotel, and airline industries, making it easier to reach potential customers. Thanks to their advanced search capabilities and fluidity, their users receive highly personalized offers, which significantly increase the chances of more direct bookings.

Learn more about how you can build your own, custom travel search engine in this article: How To Build Travel Meta Search Engine: A Step-By-Step Guide.

At Startoflow, we understand the needs of the travel industry very well and have experience developing high-performance metasearch engines. So if you want to implement such a solution in your business, please feel to learn more about our meta search solutions. We will be happy to help you and suggest a customized solution tailored to your needs.

Is the operation of travel meta search engines complicated?

Meta search engines interface is similar to that of standard search engines and travel search engines.

These platforms aggregate and then present many types and categories to the user to make it easier to find a relevant offer and aggregate search results that best match the user’s needs. They often integrate third-party booking sites to expand their database.

In particular, a meta-search engine does not create its own database, but integrates the databases of other search engines, online travel agencies or websites and develops its own ranking method.

At the same time, it can remove duplicate entries and filter the search results to present users with more personalized and responsive listings. This integration helps users directly compare airfares and other travel-related costs.

For travel search engines to work effectively, online travel agencies, hotels, and other travel-related businesses need to provide key information on their web sites, such as prices, room availability, ancillary services, and seat counts. This enables direct comparison and booking.

To help travelers find the best deals, meta search engines check availability through an API interface with all suppliers and filter the data received according to the customer’s needs, facilitating reservations. This comprehensive approach ensures that users have access to a wide range of options and can make informed decisions about their travel plans.

single search engine

[Read: What is a Global Distribution System]

Most important statistics for 2024

Recent studies indicate a bright future for the global travel meta search engines market over the next 5 years. Valued in millions of USD in 2023, the market is projected to grow significantly by 2028, driven by a steady compound annual growth rate throughout the forecast period.

Regional markets such as North America and Asia Pacific are also expected to grow during this period.

The market includes major search engines such as Google Hotels, Trivago, Kayak, Skyscanner, Tripadvisor, and others, with the top three vendors accounting for a significant revenue share in 2024. Source: Global Travel Metasearch Engine Market Research Report 2023

meta search engine

What are the examples of travel meta search engines?

During the work on the report The State Of Hospitality Distribution: Metasearch compiled by EyeforTravel and Fornova, the behavior of tourists coming from Australia, Canada, the United Kingdom, and the United States was examined.

According to the survey, 44% of respondents admitted that they “always used metasearch tools,” a group of 73% of respondents indicated that they “did so regularly,” and as many as 94% of respondents were “at least occasional users.”

So as you can see from the above examples, the trend of using a metasearch engine is steadily growing. Therefore, the travel industry must introduce new technologies and constantly follow the lead of the meta search engine to always be able to respond to these market needs.

Multiple search engines include:


It’s a German multinational technology company specializing in metasearch engine services, hospitality and accommodation products. The site compares the prices of more than 700,000 hotels on more than 175 booking sites, such as Booking.com.


It’s a metasearch engine for searching and comparing tourism-related information, including flight details, accommodations, car rentals, and vacation packages. More than 1,000 people work on the service, which manages seven international brands, including Cheapflights, SWOODOO, checkfelix, Mundi, and HotelsCombined.


It is one of the world’s most famous and largest tourism platforms based on meta search engines. Every day it helps many people worldwide plan trips, make reservations, or express opinions. The site has more than 1 billion reviews on nearly 8 million businesses. The company is available in 43 markets and provides content in 22 languages. Under the Tripadvisor umbrella are Bokun.io, Cruisecritic, Flipkey, Thefork, Helloreco, Holidaylettings, and others.

[Read also: Best travel management solutions]

Search engine market

[Read also: How to Choose the Best Travel Agency Software]

Google Hotel Ads

Google Hotel Ads is a dedicated tool for owners of hotels and other accommodation or tourism-related facilities.

It makes them more visible in Google search results, on Google maps, or in the company’s assistant. Google Hotel Ads considers only people who search for hotels and shows all data about the facilities in a very attractive way.

The ads appear in a particular module of an individual search engine, which can display not only their content but also photos, a list of amenities, or a direct link to the reservation.

Google Flights

Google Flights stands out in the competitive landscape of flight search engines, offering a robust platform designed for those looking to find cheap flights efficiently.

As one of the best flight search engines, Google Flights leverages sophisticated algorithms and a massive database to deliver a user-friendly experience that allows travelers to quickly compare prices, routes, and airlines.

Its intuitive interface and real-time price tracking set it apart, offering not only the cheapest flights, but also insights into price trends and suggestions for reducing travel costs.


The company was founded in 2001 by three IT specialists. In 2003, the first employee was hired to help with website development. In 2004, an office was opened in Edinburgh, and the company now employs about 150 people.

The website based on meta search engines is multilingual, offering flight searches in 20 languages. The major convenience is that users can search for flights without specifying the exact date and destination or compare prices.


Danish multi-search engine compares airline tickets, hotels, and car rental prices. It has agreements with many airlines and agents selling tickets online (OTC), making it easy to find tickets to unusual and not-so-touristy destinations.

Momondo also has a vast database of US airlines. It checks airfares for up to a year in advance, allowing you to group them by price and time criterion.

various search engines

[Read also: Introduction to a hotel channel manager]

What is the difference between travel meta searches and OTAs?

Online travel agencies (OTAs) offer hotels located in different corners of the world, current prices, and provide descriptions and photos.

In addition, hoteliers can decide how many rooms they make available to customers through OTAs. Thus, travel enthusiasts can directly make reservations for a selected property through the OTA website. Examples of such activities include Expedia or Booking.

It is worth mentioning that online travel agencies spend considerable amounts of money on promoting their sites to be able to attract customers. So the offers of hotels and other tourist facilities do not appear there accidentally or for free – OTAs charge an average of 10-20% commission on each booking.

On the other hand, the travel meta search engine aggregates hotel rates from multiple booking sites and OTAs in one place.

This allows those planning a holiday or business trip to find all the most essential data in one place, price comparison, saving time and reducing effort. In addition, it is worth mentioning that meta search engines compare all available hotels meeting the criteria of the query directed to the search engine and redirects users to the booking site of their choice.

Through this, the meta search site does not take commissions from hotels but financially charges booking sites for clicks or visits sent to them.

[You may also be interested in: The Ultimate Guide to Property Management System]

search results multiple search engines different search engines

What are the advantages of travel meta search engines?

1. Increased brand visibility on the websites

Meta search engines allow you to increase brand visibility online significantly and higher ranking. For the competitive travel industry, this is very important. Notably, the meta search engine is a sort of an extension of partnerships with OTAs, which increases sales opportunities.

2. Preferential advertising rates

Meta search engines are also cost-effective for promoting hotels or other tourist facilities. This, in turn, optimally affects the marketing budget and marketing strategy. Using multiple meta search engines, there is no need to pay high commission rates, as these systems operate on a pay-per-click model.

3. Significant popularity of meta search engine among tourists

Many meta search engines are popular among people who like to travel. They make it easy to search for flights and accommodations in one place, thus saving travelers time and money.

he high interest in meta search engines makes it a thriving online distribution channel for the travel industry.

An example is the travel search engine handling 300 million queries daily, developed by Stratoflow. The implementation has reduced infrastructure costs by 80% and allowed it to drive 50% more traffic, with a significant reduction in response time by 60%.

4. Possibility to diversify distribution channels of offers thanks to meta search engine

The cooperation of hotels, carriers, and airlines with meta search engines allows combining several distribution channels. In this way, companies avoid depending on the services of only one provider and increase their chances of reaching a more comprehensive range of customers with their offers.

meta searcg engine

How do travel meta search engines change the industry?

The demand for meta search engines comes at a time when the fragmentation of services in a given sector is so significant that a simple Google search leads the user to a multitude of web pages, the browsing of which is time-consuming, and the ability to compare a variety of offerings is limited.

A meta search engine uses metadata to aggregate and categorizes a considerable amount of dynamic information from multiple sources to return to the user with the most relevant search engine results.

With high-tech travel meta search engines, the market becomes more transparent, tourists can get a better deal at the price of their choice, and sellers are encouraged to compete on product quality and value.

Smaller hoteliers, often powerless in the face of enormous advertising budgets of world-renowned hotel chains, have, in turn, a chance to reach new customers and compete fairly with industry leaders.

[Read also: Yield Management: What It Is and The Best Strategies]

Why are the meta search engines a booming trend in tourism?

Today, customers value the reliability of information and the ability to obtain it quickly. If you want to book a flight or hotel, you probably pick up a smartphone or use a laptop. The times when you had to visit a travel agent are practically gone.

People have different requirements, preferences, and budgets when planning a trip. They may be looking for a family vacation, a romantic weekend, a honeymoon, or a place for a corporate trip. With the help of a travel meta search engine, finding the perfect match is extremely easy – just enter the proper criteria to get a list of matching offers.

The speed of the meta search engines makes customers eager to book, and the efficient service builds a positive user experience.

Because of this, they are willing to share positive reviews of a particular hotel or carrier, thereby driving new customers.

[Read also: What is a booking engine]

We are Stratoflow, a custom travel software development company. We firmly believe that software craftsmanship, collaboration and effective communication is key in delivering complex software projects. This allows us to build advanced high-performance Java applications capable of processing vast amounts of data in a short time. We also provide our clients with an option to outsource and hire Java developers to extend their teams with experienced professionals. As a result, our Java software development services contribute to our clients’ business growth. We specialize in building bespoke travel solutions like fast search engines, metasearch engines, booking engine services or channel manager integrations.

Building an AI/ML application or extending your development team?

🚀 We're here to assist you in accelerating and scaling your business. Send us your inquiry, and we'll schedule a free estimation call.

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The developed software product was built from scratch with solid quality. We have had a long-term engagement with Stratoflow for nearly 10 years. We look at them as partners, rather than contractors. I'm impressed by their team culture and cross-team support.

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The bespoke metal exchange platform works great, it is easily accessible and richly functional. Stratoflow managed deadlines capably, meticulously documented their progress, and delivered a complex project at an affordable cost.

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We are very pleased with our partnership with Stratoflow and, as we continue to grow, we expect to increase the numbers of developers that work with us on our projects. They have proven to be very skilled and flexible. They're extremely reliable, and they have a very good company culture of their own, which gives them a real edge compared to other providers that serve more as production shops rather than thought partners and creative problem solvers.

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Stratoflow successfully customized the system according to the specific functionalities and without bugs reported. The team was commended for their adaptability in the work process and for their responsiveness.

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The features implemented have received overwhelmingly positive feedback from end-users. Stratoflow has an incredible technical expertise and a high degree of flexibility when it comes to changing project requirements.

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They provided superb service with seamless communication and a highly professional, technical approach. The team displays impressive technical expertise and are willing to share information and engage in constructive feedback.

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They're very skilled technically and are also able to see the bigger picture. Stratoflow can actually think about solutions, not just the technical task at hand, which they've been assigned.

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Stratoflow delivered the website successfully within the timeframe and budget. They assured that the output met the set requirements. Overall, the team's performance was excellent and recommended for their exceptional technical business expertise. They've been able to deliver all of their work on time and within budget, which has been very impressive.

Lars Andersen

Founder & CEO, My Nametags

Travel sector rebound after the pandemic is complete. We have fantastic global coverage of travel data distribution due to mutual agreements and data exchange between aggregators. Competition for the best price of limited resources degradates margins.

How to win? Provide personalized experience and build your own products in the front-office. The missing bits: a traveller golden record collecting past activities and a AI/ML recommendation technology.

Michał Głomba

CEO at Stratoflow