01. Problem

In the dynamic realm of marketing and sales, connecting with potential leads during events has long been a challenging task. Conventional methods of gathering contact information often fall short in capturing the attention of event participants, resulting in missed opportunities.

Marketing and sales teams of our client were faced with the difficulty of finding an innovative solution that could cut through the noise, pique the interest of event attendees, and streamline the lead collection process. Moreover, there was a need for an effortless and efficient way to gather accurate contact data that could seamlessly integrate with the brand’s overall marketing strategy. The challenge was clear: a fresh approach was required to enhance lead generation at events and redefine attendee engagement.

event lead generation

02. Solution

We came up with the concept of a lead generation game that engages event attendees in playing while collecting their contact data simultaneously.

To create it, we used Openkoda, an open-source platform, that provides a complete set of out-of-the-box features, i.e., organization management, user management, personalization, and email communication. Due to the ease of creating new functionalities within Openkoda, we quickly and effortless integrated classic games sourced from GitHub under the MIT license, adding a nostalgic touch to the experience.

We implemented several key functionalities of Openkoda:

Organizational Management and User Administration: Openkoda’s features handled organizations, users, and email dispatch.

Low-code Development: Thanks to the platform’s powerful low-code capabilities, the required functionality was implemented in Openkoda UI using JavaScript and HTML.

Fast Application Development Process: We completed the entire implementation in less than two weeks, resulting in a polished product ready for use.

The game comes with the following features:

Setup Process:
– User management: Registration, logging in, user roles and permissions, user analytics, personalization.
– Brand Configuration: Customization includes colors and logos.
– Event Activation: Events are created and activated for engagement.

Event Experience:
– Event attendees approach the booth,
– Their badge data is scanned via QR codes or entered manually,
– Attendees engage in gameplay and networking.

All their information is securely stored in our system, ready to fuel future marketing activities.


03. Results

The game and its gamification element has not only increased the number of engaged participants but has also improved the overall interaction with the brand. The ease of setup and personalization has empowered marketing teams to swiftly integrate MeetPlayConnect into their event strategies, reinforcing brand identity and message consistency.

The data collected through MeetPlayConnect has also given outstanding outcomes. The badge-scanning mechanism has substantially improved the accuracy and comprehensiveness of contact data collected. This high-quality data has translated into more meaningful and productive follow-up interactions, resulting in a notable increase in lead conversion rates.

Ready to create advanced business apps with Openkoda? Try our open-source low-code platform now.

lead generation game

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Arkadiusz Drysch | CTO


The developed software product was built from scratch with solid quality. We have had a long-term engagement with Stratoflow for nearly 10 years. We look at them as partners, rather than contractors. I'm impressed by their team culture and cross-team support.

Nathan Pesin

CTO, Legerity Financials

Stratoflow was a great partner, challenging as well as supporting our customer projects for the best outcome. They have a great pool of talent within the business - all very capability technologists, as well as being business-savvy and suitable for consultancy engagements.

Chris Goodall

Managing Consultant, CG Consultancy (UK) Limited

The bespoke metal exchange platform works great, it is easily accessible and richly functional. Stratoflow managed deadlines capably, meticulously documented their progress, and delivered a complex project at an affordable cost.

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Vice Chairman, Supervisory Board

We are very pleased with our partnership with Stratoflow and, as we continue to grow, we expect to increase the numbers of developers that work with us on our projects. They have proven to be very skilled and flexible. They're extremely reliable, and they have a very good company culture of their own, which gives them a real edge compared to other providers that serve more as production shops rather than thought partners and creative problem solvers.

Andrew Kennedy

Founder & Managing Director, Tier 2 Consulting

Stratoflow successfully customized the system according to the specific functionalities and without bugs reported. The team was commended for their adaptability in the work process and for their responsiveness.

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Tech PM, Digital Agency

The features implemented have received overwhelmingly positive feedback from end-users. Stratoflow has an incredible technical expertise and a high degree of flexibility when it comes to changing project requirements.

Adam Hill

Chief Technology Officer, Legerity

They have impressively good knowledge of AI issues. Very responsive to any amendments and findings. Very good communication. We received a finished project which could be implemented into production shortly after testing.

CO-Founder & CTO

Circular Fashion Company

They provided superb service with seamless communication and a highly professional, technical approach. The team displays impressive technical expertise and are willing to share information and engage in constructive feedback.

Filip Stachnik

Operations Manager, Otwarte Klatki (part of Anima International)

They're very skilled technically and are also able to see the bigger picture. Stratoflow can actually think about solutions, not just the technical task at hand, which they've been assigned.

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Chief Operating Officer, musQueteer

Stratoflow delivered the website successfully within the timeframe and budget. They assured that the output met the set requirements. Overall, the team's performance was excellent and recommended for their exceptional technical business expertise. They've been able to deliver all of their work on time and within budget, which has been very impressive.

Lars Andersen

Founder & CEO, My Nametags

Travel sector rebound after the pandemic is complete. We have fantastic global coverage of travel data distribution due to mutual agreements and data exchange between aggregators. Competition for the best price of limited resources degradates margins.

How to win? Provide personalized experience and build your own products in the front-office. The missing bits: a traveller golden record collecting past activities and a AI/ML recommendation technology.

Michał Głomba

CEO at Stratoflow