Success story

Real-time pricing engine integrated with external pricing feeds driving an omnichannel e-commerce platform

High performance price and margin control platform

01. Problem

A physical gold distribution company was building a modern omnichannel platform to significantly increase their market share.

Physical gold selling is a low-margin high-price business that requires strict margin and price control. As gold price fluctuates intraday there is a significant risk of mispricing caused by delay to price updates or distribution what may easily end with a margin loss.

The business objective was to build a fast price distribution system driven by a custom calculation engine allowing automated margin updated intraday populated with real time price feeds from physical gold trading markets like London Metal Exchange and distributors listings. This would enable the client to easily run multiple sales channels including numerous specialistic e-commerce websites as well as physical stores, and always provide accurate price and margin for their whole product portfolio.

02. Solution

A custom solution based on Mule Runtime was designed and implemented to create high performance intraday base price load/update process synchronizing quotations from multiple sources with a real time pricing engine that recalculating and distributing offer prices based on base price, product type, target sales channel and margin levels that could be defined statically or dynamically according to automated rules.

We created Price Control and Monitoring Portal that enabled the client to configure the price engine settings and review the historical prices from a custom web application. The final prices were distributed with multiple channels to both on-premise custom stores websites and third party cloud e-commerce platforms.

03. Results

The ability to control the price and margin in real time in multiple sales platforms enabled the client to expand and increase the number of target channels. Automated, instant distribution of price updates significantly decreased the number of mispricing events and removed the risk of human errors in price setting. A centralised price configuration portal became a key system for the client controlling their omnichannel revenue stream.

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Arkadiusz Drysch | CTO

Testimonials

The developed software product was built from scratch with solid quality. We have had a long-term engagement with Stratoflow for nearly 10 years. We look at them as partners, rather than contractors. I'm impressed by their team culture and cross-team support.

Nathan Pesin

CTO, Legerity Financials

Stratoflow was a great partner, challenging as well as supporting our customer projects for the best outcome. They have a great pool of talent within the business - all very capability technologists, as well as being business-savvy and suitable for consultancy engagements.

Chris Goodall

Managing Consultant, CG Consultancy (UK) Limited

The bespoke metal exchange platform works great, it is easily accessible and richly functional. Stratoflow managed deadlines capably, meticulously documented their progress, and delivered a complex project at an affordable cost.

Bartlomiej Knichnicki

Vice Chairman, Supervisory Board

We are very pleased with our partnership with Stratoflow and, as we continue to grow, we expect to increase the numbers of developers that work with us on our projects. They have proven to be very skilled and flexible. They're extremely reliable, and they have a very good company culture of their own, which gives them a real edge compared to other providers that serve more as production shops rather than thought partners and creative problem solvers.

Andrew Kennedy

Founder & Managing Director, Tier 2 Consulting

Stratoflow successfully customized the system according to the specific functionalities and without bugs reported. The team was commended for their adaptability in the work process and for their responsiveness.

Joshua Blavins

Tech PM, Digital Agency

The features implemented have received overwhelmingly positive feedback from end-users. Stratoflow has an incredible technical expertise and a high degree of flexibility when it comes to changing project requirements.

Adam Hill

Chief Technology Officer, Legerity

They have impressively good knowledge of AI issues. Very responsive to any amendments and findings. Very good communication. We received a finished project which could be implemented into production shortly after testing.

CO-Founder & CTO

Circular Fashion Company

They provided superb service with seamless communication and a highly professional, technical approach. The team displays impressive technical expertise and are willing to share information and engage in constructive feedback.

Filip Stachnik

Operations Manager, Otwarte Klatki (part of Anima International)

They're very skilled technically and are also able to see the bigger picture. Stratoflow can actually think about solutions, not just the technical task at hand, which they've been assigned.

Arnd Jan Prause

Chief Operating Officer, musQueteer

Stratoflow delivered the website successfully within the timeframe and budget. They assured that the output met the set requirements. Overall, the team's performance was excellent and recommended for their exceptional technical business expertise. They've been able to deliver all of their work on time and within budget, which has been very impressive.

Lars Andersen

Founder & CEO, My Nametags

Travel sector rebound after the pandemic is complete. We have fantastic global coverage of travel data distribution due to mutual agreements and data exchange between aggregators. Competition for the best price of limited resources degradates margins.

How to win? Provide personalized experience and build your own products in the front-office. The missing bits: a traveller golden record collecting past activities and a AI/ML recommendation technology.

Michał Głomba

CEO at Stratoflow