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Get Your Own Custom Search & Meta Search Engine

By implementing your own custom search engine, you can increase relevance, efficiency, and user satisfaction, giving your business a competitive edge. Tailor your search capabilities to meet the unique needs of your product or business. Get accurate, effective results that align with your strategic goals.

Meta Search Engine Tailored for Your Industry

Travel & Hospitality

Meta search engines like Kayak, Trivago, and Skyscanner are popular in the travel industry for comparing prices and features of flights, hotels, and car rentals by aggregating data from various travel sites and airlines.

Real Estate

Real estate meta search engines such as Zillow and Realtor aggregate listings from multiple sources, providing potential buyers and renters with a wide range of options and comparative market analysis in one place.

Ecommerce

Online shopping benefits from meta search engines that compare prices and products from different retailers. Google Shopping is a prime example, helping consumers find and compare products and prices from multiple retailers online.

Healthcare

In healthcare, meta search tools can help professionals and patients access medical research, clinical trials, and patient reviews from multiple databases and journals, improving decision-making with a broader range of information.

Education, academic & research

Scholars often use academic meta search engines such as Google Scholar, JSTOR, and BASE to find scholarly articles, theses, and papers from multiple databases, maximizing the efficiency and breadth of their research.

Legal

Legal research can be streamlined with meta search engines that pull case law, statutes, and precedents from multiple sources to help lawyers quickly find comprehensive legal information.

Financial services

In finance, meta search engines help users compare banking products, insurance policies, and investment opportunities by aggregating data from multiple financial institutions, enabling better financial decisions.

Job Search & Recruitment

Job search engines such as Indeed and SimplyHired act as meta search engines by aggregating listings from multiple job boards and company websites, providing a centralized platform for job candidates and employers.

Automotive

For buying and selling cars, a meta search engine aggregate listings from multiple car sales platforms, providing buyers with comprehensive market insights and price comparisons.

Food & Dining

Search engines are used to aggregate restaurant reviews, menus, and delivery options from various sources. Platforms like Yelp and Zomato provide comprehensive insights into dining options, helping users make informed choices about where to eat.

Entertainment

Custom meta search engines help users find and compare streaming content across multiple platforms. Websites like JustWatch aggregate movies and TV shows from services like Netflix, Hulu, and Amazon Prime, making it easier for users to find content.

Technology & Software

Meta search engines help businesses and individuals compare software solutions, hosting services, or technology gadgets across multiple vendors, focusing on specifications, prices, and reviews.

 

Key Benefits of Building Your Own Meta Search / Custom Search Engine

Aggregate information from multiple sources

Meta search engines can pull data from multiple search engines and databases, giving a broad view of available information across the web or within specific fields. Unlike most search engines, which may have limited scope, meta search engines cover the entire web and aggregate results from other search engines.

Customizable relevancy and ranking algorithms

Organizations can customize search algorithms to prioritize results based on specific relevance criteria, for example, the most cited academic papers, region-specific information, or industry-specific data.

Enhanced privacy and security

By managing the search infrastructure, a custom search engine can ensure better privacy and avoid user tracking and data sharing practices common to mainstream search engines.

Reduce bias and promote diversity

Custom search engines can be designed to minimize the bias present in individual search engines by blending results from diverse sources.

Long-term cost-effectiveness

Although setting up a meta search engine requires an initial investment, it can lower dependence on paid APIs and services over time.

Targeted advertising and monetization

For commercial ventures, a custom meta search engine can provide targeted advertising based on user data, potentially increasing ad effectiveness.

Branding and user experience

Offering a unique search service can enhance a company’s brand and provide a tailored user experience, increasing user engagement and loyalty.

other search engines

The developed software product was built from scratch with solid quality. We have had a long-term engagement with Stratoflow for nearly 10 years. We look at them as partners, rather than contractors. I'm impressed by their team culture and cross-team support.

Nathan Pesin
CTO, Legerity Financials

Stratoflow successfully customized the system according to the specific functionalities and without bugs reported. The team was commended for their adaptability in the work process and for their responsiveness.

Joshua Blavins
Tech PM, Digital Agency

The features implemented have received overwhelmingly positive feedback from end-users. Stratoflow has an incredible technical expertise and a high degree of flexibility when it comes to changing project requirements.

Adam Hill
Chief Technology Officer, Legerity

Real-World Statistics and Examples

Travel, Hospitality & Automotive

Metasearch engines like Kayak, Trivago, and Skyscanner are crucial for bookings, attracting over 100 million monthly users in 2019. AutoTrader, essential in car sales, lists millions of cars and reaches around 15 million unique visitors monthly.

Real Estate

Zillow, a leading real estate metasearch engine, reported nearly 36 million unique monthly visitors in 2020, demonstrating the popularity of aggregating real estate listings.

Ecommerce

Google Shopping, a popular e-commerce metasearch engine, significantly influences consumer purchasing decisions, with more than 1 billion shopping sessions per day reported across Google platforms.

Healthcare

Platforms such as PubMed, which aggregates medical and scientific research, host over 30 million citations, illustrating their critical role in medical research and information dissemination.

Academic & Research

Google Scholar and JSTOR are critical to academic research, with Google Scholar indexing hundreds of millions of documents, facilitating extensive academic research and citation analysis.

Legal Sector

LexisNexis and Westlaw, key legal research platforms, serve thousands of legal professionals worldwide, demonstrating the need for comprehensive legal information retrieval systems.

Financial Services

Financial comparison sites such as Bankrate and NerdWallet guide millions of users annually, with NerdWallet attracting over 10 million monthly visitors, underscoring the utility of financial metasearch tools.

Job Search & Recruitment

Indeed, one of the largest job metasearch engines, serves over 250 million unique visitors each month, making it an essential tool for job seekers and employers alike.

Technology & Software

Specializing in software reviews and comparisons, Capterra helps over 5 million monthly visitors make informed software purchasing decisions.

How to Monetize Meta & Custom Search Engines

Increased traffic and user engagement

Fact: Metasearch engines like DuckDuckGo have seen their traffic grow significantly over the years, with DuckDuckGo reaching over 100 million searches per day in early 2021.

Benefits: Increased user engagement can lead to increased ad revenue, as more traffic often means more opportunities to display ads or promote sponsored content.

Ad Revenue

Fact: According to industry reports, global digital ad spending is expected to exceed $455 billion in 2021.

Benefits: Metasearch engines can monetize through advertising in a similar way to traditional search engines. By displaying ads alongside search results, companies can generate significant revenue, especially if they can target ads based on users’ search behavior.

Affiliate Marketing and Referrals

Fact: Affiliate marketing spending in the United States alone is expected to reach over $8 billion by 2022.

Benefits: Metasearch engines often earn commissions through affiliate links or referrals to other sites. For example, travel metasearch engines may earn a commission for each booking made through their platform.

meta search engines work

Reduce the cost of market research

Fact: Companies spend significant amounts of money on market research each year, often in the millions for larger companies.

Benefits: A metasearch engine provides direct access to market trends and user preferences, reducing the need for external market research services.

Subscription Services

Fact: The subscription market is expected to grow more than 30% annually in key verticals, reflecting a strong trend toward recurring revenue models.

Benefits: Some metasearch engines offer premium features for a subscription fee, such as enhanced privacy, no ads, or advanced search capabilities.

Monetizing Data

Fact: The global big data market is estimated to be worth $162 billion by 2021, and is expected to grow significantly.

Benefits: By aggregating and analyzing search data, companies can sell insights or analytics services to third parties interested in consumer trends and behaviors.

single search engine

Brand differentiation and Value Proposition

Fact: A strong value proposition can increase a company’s profitability by appealing to more targeted customer segments.

Benefits: By offering unique features such as privacy-focused search or specialized data aggregation, metasearch engines can attract loyal users and increase the overall market value of the brand.

Cost Efficiency

Fact: Traditional search engines often require extensive infrastructure and data indexing costs.

Benefits: Metasearch engines, by leveraging existing search engine data, can operate with lower overhead by focusing on aggregation and interface rather than crawling and indexing web content themselves.

more search engines

We are very pleased with our partnership with Stratoflow and, as we continue to grow, we expect to increase the numbers of developers that work with us on our projects. They have proven to be very skilled and flexible. They're extremely reliable, and they have a very good company culture of their own, which gives them a real edge compared to other providers that serve more as production shops rather than thought partners and creative problem solvers.

java web development services
Andrew Kennedy
Founder & Managing Director, Tier 2 Consulting

What are Technical Challenges When Building a Custom Meta Search Engine?

1. Data Integration and Normalization

Different search engines and data sources can return results in different formats, requiring significant effort to normalize this data so it can be aggregated and presented consistently.

Our solution: Implement robust data parsing and transformation layers that can convert disparate data formats into a standardized schema used by your metasearch engine.

2. API Rate Limitation and Cost

Most APIs have rate limits, and exceeding these limits can either result in higher costs or temporarily block access to data.

Our solution: Cache frequently requested data, implement efficient query strategies to minimize API calls, and negotiate contracts that reflect your usage patterns where possible.

3. Real-Time Data Processing

Delivering real-time, up-to-date information from multiple sources can be technically challenging, especially when dealing with large volumes of data.

Our solution: Use asynchronous processing and real-time data streaming technologies to efficiently manage data flows.

4. Scalability and Performance

Handling a growing number of users and queries can strain the system, impacting response times and overall performance.

Our solution: Design the system with scalability in mind, using scalable cloud services, load balancers, and distributed databases.

5. Search Accuracy and Relevance

Combining results from multiple sources often results in duplicate or irrelevant results, compromising search quality.

Our solution: Develop sophisticated deduplication and relevance ranking algorithms. Machine learning models can also be trained to improve the accuracy and relevance of search results over time.

6. User privacy and data security

Protecting user privacy and securing data against breaches is critical, especially as users become more privacy-conscious.

Our solution: Implement strong security protocols, regular audits, and compliance with data privacy regulations (e.g., GDPR). Encrypt sensitive data and anonymize user identifiers where possible.

7. Legal and compliance issues

Legal restrictions can impact how data is accessed and used, especially when dealing with cross-border data flows.

Our solution: Understand and comply with all relevant laws and regulations in the jurisdictions in which your metasearch engine operates.

8. Content Moderation

Ensuring that content retrieved from multiple sources meets legal and ethical standards can be complex.

Our solution: Use automated content moderation tools and establish a manual review process to review flagged content.

9. Language and Localization

Serving a global audience means managing multiple languages and localizing content, which can complicate search algorithms and UI design.

Our solution: Implement multilingual support using language detection and translation services, and localize interfaces and content based on user preferences and geographic location.

10. Adapting to Search Engine Changes

Search engines frequently update their APIs and policies, which can break existing integrations.

Our solution: Update your API integrations regularly and monitor external sources for changes that may affect your service.

1. Data Integration and Normalization

Different search engines and data sources can return results in different formats, requiring significant effort to normalize this data so it can be aggregated and presented consistently.

Our solution: Implement robust data parsing and transformation layers that can convert disparate data formats into a standardized schema used by your metasearch engine.

2. API Rate Limitation and Cost

Most APIs have rate limits, and exceeding these limits can either result in higher costs or temporarily block access to data.

Our solution: Cache frequently requested data, implement efficient query strategies to minimize API calls, and negotiate contracts that reflect your usage patterns where possible.

3. Real-Time Data Processing

Delivering real-time, up-to-date information from multiple sources can be technically challenging, especially when dealing with large volumes of data.

Our solution: Use asynchronous processing and real-time data streaming technologies to efficiently manage data flows.

4. Scalability and Performance

Handling a growing number of users and queries can strain the system, impacting response times and overall performance.

Our solution: Design the system with scalability in mind, using scalable cloud services, load balancers, and distributed databases.

5. Search Accuracy and Relevance

Combining results from multiple sources often results in duplicate or irrelevant results, compromising search quality.

Our solution: Develop sophisticated deduplication and relevance ranking algorithms. Machine learning models can also be trained to improve the accuracy and relevance of search results over time.

6. User privacy and data security

Protecting user privacy and securing data against breaches is critical, especially as users become more privacy-conscious.

Our solution: Implement strong security protocols, regular audits, and compliance with data privacy regulations (e.g., GDPR). Encrypt sensitive data and anonymize user identifiers where possible.

7. Legal and compliance issues

Legal restrictions can impact how data is accessed and used, especially when dealing with cross-border data flows.

Our solution: Understand and comply with all relevant laws and regulations in the jurisdictions in which your metasearch engine operates.

8. Content Moderation

Ensuring that content retrieved from multiple sources meets legal and ethical standards can be complex.

Our solution: Use automated content moderation tools and establish a manual review process to review flagged content.

9. Language and Localization

Serving a global audience means managing multiple languages and localizing content, which can complicate search algorithms and UI design.

Our solution: Implement multilingual support using language detection and translation services, and localize interfaces and content based on user preferences and geographic location.

10. Adapting to Search Engine Changes

Search engines frequently update their APIs and policies, which can break existing integrations.

Our solution: Update your API integrations regularly and monitor external sources for changes that may affect your service.

meta search engine searches

Meta Search Engines vs. Custom Search Engine

Meta Search Engines:

  • Aggregate results from multiple existing search engines.
  • Provide a broader range of results by leveraging various search algorithms.
  • Useful for gaining comprehensive coverage on a query topic.

Custom Search Engines:

  • Focus on specific, user-defined sets of websites.
  • Provide highly tailored search results relevant to specific topics or industries.
  • Useful for niche searches and providing specialized information.
many metasearch engines

The Story of DuckDuckGo

DuckDuckGo’s business model is based on privacy-focused search services that attract users who prefer not to have their search data tracked. The engine generates revenue through non-tracking ads and affiliate revenue by serving Amazon and eBay shopping links where appropriate. Despite its smaller size compared to giants like Google, DuckDuckGo has successfully carved out a niche that proves profitable due to its focused user base and operational efficiency.

duckduckgo meta search engine

Case Studies

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Our process

How We Deliver

Iterative approach with short feedback cycles and seamless communication is the key factor of success.

MEETING MEETING

MEETING

Step 1

Our clients are located around the globe but we always try to start with a planning visit to learn more about the project details and build team rapport.

ESTIMATION ESTIMATION

ESTIMATION

Step 2

We work together on ballpark estimates and task priorities to build a roadmap maximizing business value.

SHORT SPRINTS SHORT SPRINTS

SHORT SPRINTS

Step 3

We work in short development cycles with daily communication between developers and clients to make sure we end up with the best result.

DEMO DEMO

DEMO

Step 4

Demonstration of the current progress enables to review the interim results.

AGILE ITERATIONS AGILE ITERATIONS

AGILE ITERATIONS

Step 5

Iterative approach is the best way to adjust the scope and direction.

SUCCESS SUCCESS

SUCCESS

Step 6

We are your partner in a complete software development lifecycle, starting from analysis through development and testing, to data migrations, installation and maintenance.

FAQ

What does a metasearch do?

A metasearch engine aggregates search results from multiple search engines, providing users with a comprehensive and diverse set of results from various sources. It does not maintain its own database of information but relies on existing search engines to gather and compile data.

How do content moderation and personalization in meta search engines work?

Content moderation

  • Define content policies: Establish clear guidelines for what constitutes acceptable content. This includes identifying the types of content that should be filtered out, such as explicit material, hate speech, or copyrighted content.
  • Automated filtering: Use automated tools to scan and filter out unwanted content based on keywords, metadata, and image recognition technologies. Tools such as the Google Cloud Vision API or AWS Recognition can help moderate images and videos.
  • User reporting tools: Enable users to report inappropriate or offensive content. This not only helps identify content that automated tools may miss, but also engages your user community in maintaining the standards of the platform.
  • Manual review: Establish a team to manually review content flagged by users or automated systems as potentially violating your policies. This helps make nuanced decisions that algorithms may not be able to make.
  • Conduct regular audits: Periodically review the effectiveness of your content moderation systems and policies to adapt to new challenges or changes in social norms and legal requirements.

Personalization

  • User profiles: Allow users to create profiles where they can specify their interests and preferences. This data can be used to tailor search results and recommendations.
  • Search History: Use users’ search history to better understand their interests and preferences. However, be sure to maintain high privacy standards, inform users about data use, and obtain their consent.
  • Machine Learning Algorithms: Implement machine learning algorithms to analyze user behavior and personalize search results. Algorithms can adjust the relevance of search results based on past user interactions with similar content.
  • Feedback mechanism: Include a feedback system where users can rate the relevance of search results. Use this feedback to continually refine your personalization algorithms.

How does custom search engine work?

Setup and Configuration:

  • Define Scope: The user defines the scope of the custom search engine by specifying which websites or domains should be included in the search index.
  • Customization Options: The user can customize various aspects, such as the search algorithm parameters, ranking preferences, and appearance of the search results.

Indexing:

  • Crawling Specified Sites: The custom search engine crawls and indexes the specified websites or domains to build a tailored search database.
  • Content Analysis: The indexed content is analyzed and categorized based on relevance and other predefined criteria.
  • User Query Submission: When a user inputs a search query into the custom search engine, the query is processed against the predefined index.

Search Processing:

  • Query Matching: The custom search engine matches the user’s query against the indexed content.
  • Relevance Scoring: Results are scored based on relevance to the query, considering factors such as keyword frequency, site authority, and user-defined preferences.

Result Presentation:

  • Ranking: The search results are ranked according to the custom search engine’s algorithm.
  • Display: The results are displayed to the user in a customized interface, often tailored to match the look and feel of a particular website or application.

What are examples of metasearch?

The first meta search engine worth mentioning is MetaCrawler, launched in 1995 and played a significant role in the development of meta search engines.

Examples of metasearch engines include:

  • Kayak: Aggregates travel deals from various travel websites.
  • Dogpile: Combines results from major search engines like Google, Bing, and Yahoo.
  • Trivago: Gathers hotel prices from numerous booking sites.
  • Skyscanner: Aggregates flight, hotel, and car rental deals from different providers.

How to build a meta search engine?

As software development experts with extensive experience in building metasearch engines, we offer a proven and efficient approach to building such systems. Our expertise covers all the key steps required, including the development of sophisticated search algorithms and effective data aggregation techniques.

By applying our extensive knowledge and skills, we ensure that your metasearch engine is robust, efficient, and tailored to your specific needs.

Step 1: Define Requirements: We will begin by defining the requirements for our meta search engine, including the sources to aggregate, desired features, and user interface design.

Step 2: Aggregate Data from Multiple Sources: We will integrate APIs from various search engines (like Google, Bing, and DuckDuckGo). Meta search engines send queries to several search engines and aggregate the results into a single platform. This involves understanding the API documentation, setting up API keys, and managing rate limits.

Step 3: Normalize Data: We will standardize the results from different sources to ensure uniformity. This includes normalizing result formats and removing duplicates to present a cohesive list of search results.

Step 4: Rank and Merge Results: We will develop an algorithm to rank and merge results from different sources. This can be based on relevance, source credibility, or user preferences, providing a seamless and integrated search experience.

Step 5: Build the User Interface: We will design a user-friendly interface where users can enter queries and view aggregated results. This involves front-end development using technologies like HTML, CSS, and JavaScript.

Step 6: Implement Advanced Features: We will incorporate features like search filters, suggestions, and user settings to enhance the user experience. This may also include personalization and AI-driven recommendations.

Step 7: Test and Launch: We will thoroughly test the meta search engine to ensure it functions correctly and meets user expectations. Once testing is complete, we will launch the service and monitor performance to make continuous improvements.

How to build a custom search engine?

Step 1: Define Search Scope: We will start by defining the scope of our custom search engine, specifying the websites and data sources it will index. This can be tailored to a specific niche or industry.

Step 2: Crawl and Index Content: We will develop or use existing web crawlers to collect data from the defined sources. This involves writing scripts to navigate websites, extract content, and store it in a structured format. Tools like Apache Nutch or Scrapy can be helpful here.

Step 3: Store Data Efficiently: We will set up a robust database system to store the indexed content. Solutions like Elasticsearch or Solr can be used to handle large volumes of data and support efficient search queries.

Step 4: Develop the Search Algorithm: We will create a search algorithm to process user queries and return relevant results. This involves natural language processing, keyword matching, and possibly machine learning techniques to improve accuracy and relevance.

Step 5: Build the User Interface: We will design an intuitive user interface where users can input their queries and view results. This interface should be responsive and provide features like pagination, filters, and sorting options.

Step 6: Implement Additional Features: We will add advanced features like auto-complete, spell-check, and synonym matching to enhance the search experience. Customization options for users can also be provided to tailor the search results to their preferences.

Step 7: Test and Deploy: We will conduct extensive testing to ensure the custom search engine performs well under various conditions and user scenarios. After testing, we will deploy the search engine and continue to monitor its performance, making improvements as necessary.

How to measure the performance of your meta search engine?

To evaluate the effectiveness and user satisfaction of a custom metasearch engine, there are several key performance metrics you should consider monitoring.

As experts in the field, we can help you with this critical process to ensure that your metasearch engine is performing optimally and meeting user expectations.

1. Query Response Time

The time it takes for the metasearch engine to return results to the user after a query is submitted.

Why does it matter? Fast response times are critical to user satisfaction, as delays can cause users to abandon a search.

2. Accuracy and relevance of results

How relevant and accurate the search results are in relation to the user’s query.

Why does it matter? High relevance ensures that users find what they are looking for quickly, increasing the likelihood of repeat usage.

3. User engagement

Key indicators include page views per session, time spent on the site, and interaction rates with search results.

Why does it matter? These metrics indicate how engaging and useful the search engine is to users. Higher engagement usually correlates with higher user satisfaction.

4. Click-through rate (CTR)

The ratio of users who click on at least one search result to the total number of searches.

Why does it matter? A high CTR indicates that the search results are relevant; a low CTR may indicate that the results do not meet the user’s expectations.

5. Error Rate

The frequency with which users encounter errors or failed searches.

Why does it matter? Low error rates are essential for a smooth user experience. Monitoring this metric helps identify areas for technical improvement.

6. Diversity of search results

The variety of results returned for broad queries, ensuring that the engine does not favor certain domains or sources.

Why does it matter? Search result diversity can improve user satisfaction by providing a well-rounded view of available information.

7. Conversion Rate

The number of conversions or successful transactions that result from search results.

Why does it matter? A critical metric for business success of commercial metasearch engines, indicating the economic effectiveness of the search engine.

8. User Retention Rate

The percentage of users who return to the search engine after an initial visit.

Why does it matter? High retention rates are often an indicator of a valuable and satisfying user experience.

9. API Success Rate

The reliability of API connections to data sources, as measured by successful data retrievals versus total attempts.

Importance: Essential for operational stability and consistent user experience, especially if the engine relies on multiple data sources.

10. Cost per query

The average cost of processing a single search query, including API costs, server resources, and other operational expenses.

Why does it matter? Keeping these costs manageable is critical to the financial sustainability of the metasearch engine.

11. Feedback metrics

Qualitative feedback from users about their experience and satisfaction with search results.

Why does it matter? Direct user feedback can provide insights not captured by quantitative metrics and identify further improvements.

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Submit the form to discuss your project and our software development, team augmentation and consultancy services. Our clients are located in the US, the UK, and Western Europe.

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What happens next?

  1. Initial Request
    When you submit your request, we will immediately confirm it and analyze your initial questions and project scope.
  2. Discovery Call
    We schedule a call at a convenient time to discuss your project requirements and goals, and answer any questions you may have.
  3. Expert Meeting
    This meeting focuses on detailed project analysis, strategy development, and technology selection.
  4. Proposal
    Based on the insights gained from our discussions, we will prepare a commercial proposal that includes the scope of work, timeline, and cost estimates.
  5. Contract
    The final step is to sign a contract that defines the terms of our relationship and the framework for successful project delivery.
Arkadiusz Drysch | CTO